What is the purpose of performance management?

The purpose of performance management primarily revolves around monitoring and evaluating service effectiveness against key performance indicators (KPIs). This process involves systematically assessing how well an organization is meeting its objectives, thereby allowing for informed decision-making based on quantifiable metrics.

By focusing on KPIs, organizations can identify areas of strength and opportunities for improvement within various services or departments. This continuous evaluation helps ensure that resources are being utilized effectively and that performance aligns with the overall strategic goals of the organization. Performance management thus acts as a feedback loop, enabling adjustments and enhancements to processes that can lead to better outcomes and increased efficiency in service delivery.

Engaging customers or conducting training may be part of broader organizational goals, but these activities do not encapsulate the comprehensive role of performance management, which is primarily focused on assessment and alignment with established performance standards. Similarly, developing marketing strategies, while critical to business viability, does not relate directly to the performance evaluation framework that performance management represents.